PR Play



Agency PR Play was founded in 2003 and to the end of 2014, when it passes through a process of rebranding, it`s known as Max Communications.

PR Play is a member of the Bulgarian Association of Public Relations Agencies in Bulgaria (BAPRA).

In 2012, PR Play became an affiliate of Chandler Chicco Companies (CCC) - a global health communications group that delivers unmatched perspective and creative know-how. With an integrated approach to communications, CCC offers best-in-class capabilities spanning public relations, digital and social media, medical and scientific education, marketing and branding, graphic design and multimedia, event production and research and measurement. CCC is part of inVentiv Health, Inc., with companies based in New York, Los Angeles, Washington, London, Paris, Shanghai and Eltville (Frankfurt), as well as global healthcare network operations in 70 markets.

PR Play has extensive experience in the fields of health and pharmaceuticals, as well as in agriculture, infrastructure, energy and European integration, among several others. Over the years, the agency has grown into one of the leading PR agencies in Bulgaria.

The PR Play team’s hallmarks are professionalism, integrity and efficiency in creating and applying communications solutions for internal and external audiences. Over the year, PR Play has carried out dozens of communications projects that have had a real impact on quality of life – and most of these projects have received PR industry awards. Our successful campaigns include, among several others, “Mom, I love you” dedicated to the international month against breast cancer, “Protecting the rights of eight million landowners” which resulted in the withdrawal of a controversial amendment to the Agricultural Land Ownership and Use Act, a national campaign for the prevention of influenza and a communication strategy on the closure of the third and fourth units of Kozloduy nuclear power station.

We believe in the power of long-term strategies rather than short-term solutions. We know how to draw on unrealized potential. That takes time and trust. The principles that guide our work are professionalism, trust and confidentiality. Over the years, PR Play has become a byword for accurate information. We consistently have shown our commitment to the media and to the public. We value the truth, so our conduct towards customers, the media and the public has always been fair and impartial.

PR Play offers sincere co-operation – and that means avoiding actions and situations that would mean a conflict of interest. For us, communication with our clients is very important. Dialogue with our customers is continuous and open.


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